Amazon Cognito vs Microsoft Entra External ID vs Identity Platform
Customer identity (CIAM), side by side on AWS, Azure and Google Cloud. They're a near 1:1 match, so a migration is mostly configuration.
Security & Identity
Customer identity (CIAM)
Exact match
AWS
Amazon Cognito
Azure
Microsoft Entra External ID
Google Cloud
Identity Platform
Firebase Authentication
What's different
Entra External ID replaces Azure AD B2C, which is closed to new customers.
Quick answers
What is the Azure equivalent of Amazon Cognito?
The Azure equivalent of Amazon Cognito is Microsoft Entra External ID. They're a near 1:1 match, so a migration is mostly configuration.
What is the Google Cloud equivalent of Amazon Cognito?
The Google Cloud equivalent of Amazon Cognito is Identity Platform and Firebase Authentication. They're a near 1:1 match, so a migration is mostly configuration.
What is the AWS equivalent of Microsoft Entra External ID?
The AWS equivalent of Microsoft Entra External ID is Amazon Cognito. They're a near 1:1 match, so a migration is mostly configuration.
What is the Google Cloud equivalent of Microsoft Entra External ID?
The Google Cloud equivalent of Microsoft Entra External ID is Identity Platform and Firebase Authentication. They're a near 1:1 match, so a migration is mostly configuration.
What is the AWS equivalent of Identity Platform?
The AWS equivalent of Identity Platform is Amazon Cognito. They're a near 1:1 match, so a migration is mostly configuration.
What is the Azure equivalent of Identity Platform?
The Azure equivalent of Identity Platform is Microsoft Entra External ID. They're a near 1:1 match, so a migration is mostly configuration.