Security & Identity · Customer identity (CIAM)

Amazon Cognito vs Microsoft Entra External ID vs Identity Platform

Customer identity (CIAM), side by side on AWS, Azure and Google Cloud. They're a near 1:1 match, so a migration is mostly configuration.

Security & Identity

Customer identity (CIAM)

Exact match

AWS

Amazon Cognito

Azure

Microsoft Entra External ID

Google Cloud

Identity Platform
Firebase Authentication

What's different

Entra External ID replaces Azure AD B2C, which is closed to new customers.

Quick answers

What is the Azure equivalent of Amazon Cognito?
The Azure equivalent of Amazon Cognito is Microsoft Entra External ID. They're a near 1:1 match, so a migration is mostly configuration.
What is the Google Cloud equivalent of Amazon Cognito?
The Google Cloud equivalent of Amazon Cognito is Identity Platform and Firebase Authentication. They're a near 1:1 match, so a migration is mostly configuration.
What is the AWS equivalent of Microsoft Entra External ID?
The AWS equivalent of Microsoft Entra External ID is Amazon Cognito. They're a near 1:1 match, so a migration is mostly configuration.
What is the Google Cloud equivalent of Microsoft Entra External ID?
The Google Cloud equivalent of Microsoft Entra External ID is Identity Platform and Firebase Authentication. They're a near 1:1 match, so a migration is mostly configuration.
What is the AWS equivalent of Identity Platform?
The AWS equivalent of Identity Platform is Amazon Cognito. They're a near 1:1 match, so a migration is mostly configuration.
What is the Azure equivalent of Identity Platform?
The Azure equivalent of Identity Platform is Microsoft Entra External ID. They're a near 1:1 match, so a migration is mostly configuration.