Management & Governance
Cloud marketplace
Exact match
What's different
Purchases can count toward your commitment with the provider.
Management & Governance · Cloud marketplace
AWS Marketplace equivalent in Azure and Google Cloud
AWS Marketplace vs Microsoft Marketplace (formerly Azure Marketplace) vs Google Cloud Marketplace
Cloud marketplace, side by side on AWS, Azure and Google Cloud. They're a near 1:1 match, so a migration is mostly configuration.
Key differences at a glance
| Aspect | AWS | Azure | Google Cloud |
|---|---|---|---|
| What you can buy | SaaS, AMIs, containers, data products and professional services | Microsoft Marketplace (Azure Marketplace and AppSource merged in September 2025): cloud solutions, SaaS, AI apps and agents | SaaS, VM images, Kubernetes apps and data sets |
| Billing | Charged on your AWS bill | Charged on your Azure bill | Charged on your Google Cloud bill |
| Negotiated deals | Private offers | Private offers | Private offers |
| Counts toward your commitment? | Eligible purchases can count toward an AWS commitment; eligibility is set per product | "Azure benefit eligible" offers count toward a Microsoft Azure Consumption Commitment (MACC) | Qualifying purchases can draw down a Google Cloud commitment |
When to choose which
AWS
Your organisation has an AWS commitment to draw down, or the vendor sells mainly on AWS.
Azure
You have a MACC to burn down, or you want apps that plug into Microsoft 365, Dynamics or Copilot, all in the one Microsoft Marketplace.
Google Cloud
You have a Google Cloud commitment, or the product is deployed on GKE or BigQuery.
Migration tips
- Before buying direct from a vendor, check whether buying through your cloud's marketplace counts toward your commitment. It can save real money.
- Ask the vendor for a private offer: list prices on marketplaces are usually negotiable.
- Commitment eligibility rules differ per cloud and per product, so confirm with your account team.
Details for AWS Marketplace verified November 2026 against official documentation: AWS Marketplace · Microsoft: Introducing Microsoft Marketplace · Google Cloud Marketplace.
Quick answers
- What is the Azure equivalent of AWS Marketplace?
- The Azure equivalent of AWS Marketplace is Microsoft Marketplace (formerly Azure Marketplace). They're a near 1:1 match, so a migration is mostly configuration.
- What is the Google Cloud equivalent of AWS Marketplace?
- The Google Cloud equivalent of AWS Marketplace is Google Cloud Marketplace. They're a near 1:1 match, so a migration is mostly configuration.
- What is the AWS equivalent of Microsoft Marketplace?
- The AWS equivalent of Microsoft Marketplace is AWS Marketplace. They're a near 1:1 match, so a migration is mostly configuration.
- What is the Google Cloud equivalent of Microsoft Marketplace?
- The Google Cloud equivalent of Microsoft Marketplace is Google Cloud Marketplace. They're a near 1:1 match, so a migration is mostly configuration.
- What is the AWS equivalent of Google Cloud Marketplace?
- The AWS equivalent of Google Cloud Marketplace is AWS Marketplace. They're a near 1:1 match, so a migration is mostly configuration.
- What is the Azure equivalent of Google Cloud Marketplace?
- The Azure equivalent of Google Cloud Marketplace is Microsoft Marketplace (formerly Azure Marketplace). They're a near 1:1 match, so a migration is mostly configuration.